GPS Nüvi Blog
Featuring news, stories, and popular sales and auctions
Garmin infiltrates the redneck market
In a recent ice fishing contest in Chetek, Wisconsin, big guys in big coats landed big fish from the frozen waters of Pokegama Lake for the usual array of prizes that would appeal to folks from more rural areas: a 12-foot ladder/tree stand; a two-man ice shelter; a whole bunch of rifles; and our personal favorite, a $150 taxidermy gift certificate. (Try pawning that off on your local businessman on his way to a power lunch.)
But the top prize was that favorite new toy of urban drivers: a Garmin GPS. Jeremiah Ganske pulled in a 9.91-pound pike to claim the Garmin Street Navigator.
If it’s true that rural communities are the true arbiters of a society’s trends, this may be taken as evidence that personal GPS devices have truly found their way into long-term consciousness. (Another prize was a Playstation, video games having conquered the hinterlands years ago as a way of killing time.)
